Free courses that Digital Marketers can do
In such a competitive and changing industry, it is critical to distinguish yourself from the vast field of Digital Marketers and continue your own development. Your continued learning will be noted when applying for roles or progressing in your career, so taking advantage of free online marketing courses is one way to demonstrate your awareness of changes in the industry.
Whether you’re a freshman Digital marketer looking to stand out during your job search or a seasoned marketing professional looking to up your game, Digital marketing courses can help you develop in-demand marketing skills while also keeping you up to date on best marketing practises and industry trends.
I have put together a list of some marketing courses right now, which are all free and easily available online!
Google Ads & Google Analytics – This Google course is a must-attend for any digital marketer looking to gain valuable insights into SEO and advertising performance. There are approximately 3.5 hours of learning time with one or two exams to complete in order to receive a certificate. The Google Analytics course is an excellent addition to your CV because prior knowledge and experience with Google Analytics is often desired by many employers!
Fundamentals of Digital Marketing – Digital Marketers Look no further if you’re a beginner looking to learn the fundamentals of Digital Marketing! This 40-hour course covers all aspects of digital marketing and can be completed at your own pace. It also provides a recognised certification to add to your LinkedIn or CV, demonstrating not only your skills but also your desire for continued learning, which is a desirable trait for employers.
Hubspot Inbound Marketing – This HubSpot course is ideal if you want to gain a fundamental understanding of creating valuable, relevant content that works to improve the consumer journey. You will also investigate automation strategies and AI tools that can be used to optimise your marketing processes. With a total of 7 lessons and less than 5 hours of your time, you will gain valuable insights into inbound marketing as well as a certificate to prove it!
Meta Blueprint – With the Metaverse appearing to be ever-expanding, it is critical to stay up to date on all Meta digital marketing tools for platforms such as Instagram and Facebook. Meta offers a variety of free, in-depth courses ranging from beginner to professional level, the most useful of which is a tailored Meta Certification that you can choose based on your area of expertise, such as Digital Marketing Associate. These Meta courses are typically 90 minutes long, with some additional time required for exams or assessments.
TikTok Marketing Masterclass – Because of the rapid rise of TikTok marketing, many businesses are shifting their marketing focus to this platform. The Influencer Marketing Hub’s course teaches you everything you need to know about using TikTok to grow your business or personal brand, including how to increase engagement and grow your audience. Pursuing a TikTok-specific course can be especially beneficial if you’re looking for ways to successfully market to Gen-Z.
These Digital marketing courses provide real-world benefits by expanding your knowledge and broadening your horizons, which can help you stand out from the crowd. What have you got to lose if the only cost is a little bit of your time and effort?