HOW CAN GOOGLE ADS HELP YOU ADVANCE YOUR BUSINESS GOALS?
Google Ads can help advance your business goals in several ways:
Increased website traffic: Google Ads can drive targeted traffic to your website by showing your ads to people who are searching for products or services related to your business. This can help increase brand awareness, generate leads, and boost sales.
Greater visibility: Google Ads can increase your visibility online by putting your ads in front of people who are searching for what your business offers. This can help you to reach a larger audience and attract new customers.
Measurable results: Google Ads provides detailed analytics and reporting that allows you to track your campaigns’ performance and measure the ROI. This can help you to identify which campaigns are working and which ones need to be adjusted.
Flexibility: Google Ads offers a wide range of targeting options, from geographic location to keywords and interests. This allows you to reach the right audience at the right time, and adjust your campaigns as needed.
Cost-effective: Google Ads is a cost-effective way to reach a large audience without having to invest in expensive traditional marketing campaigns. You can set a budget for your campaigns, and you only pay when someone clicks on your ad.
Increased lead generation: Google Ads can help you increase lead generation by showing your ads to people who are searching for products or services related to your business. This can help you to capture more leads and boost your sales.
Brand awareness: Google Ads can help increase brand awareness by showing your ads to people who are searching for products or services related to your business. This can help you to reach a larger audience and attract new customers.
Increased sales: Google Ads can help increase sales by showing your ads to people who are searching for products or services related to your business. This can help you to reach a larger audience and attract new customers.
Competitive edge: Google Ads can give your business a competitive edge by allowing you to reach potential customers before your competitors do. This can help you to gain a foothold in the market and establish your brand as a leader in your industry.
HOW DO YOU SET UP GOOGLE ADS?
To start using Google Ads, you will need to set it up first and make sure that you have a plan in mind and a goal you want to reach. As with other forms of marketing, you need a strategy in order to get the best results.
PRIMARY OBJECTIVE
The first step involves pinpointing what your main objective will be. Do you want to increase the traffic flow to your website? Do you want to grow your business’s call volume? Would you like to bring a greater number of people directly to your shop? Identifying what your goals are is the first step in setting up a successful Google Ads strategy.
PRIMARY AUDIENCE
Step two involves your target market. Do you want to reach local or worldwide customers? This will tie into the main objective of your business. You may already have this information available as part of your business plan and other marketing strategies.
However, when it comes to online ads, you need to think more carefully about where you want to target your audience. If you aim for a worldwide audience, you have to make sure that you can deliver worldwide.
CUSTOMISATION
There is a range of ad campaign options on offer. Having a sound understanding of your business’s primary objective and the audience will help you determine which ad campaign is suitable to reach your goals.
For example, if you are advertising a new range of your products, then a product listing ad on Google may be more effective than just a text ad. Let’s look at the types of ads in more detail.
Search Campaigns
This is for high-intent traffic that will show your advert on the Google results page when someone uses the Google search bar and types words that match a keyword linked to your ad campaign.
Display campaigns
These campaigns use visual ads that are displayed on other websites or even Gmail and are related to your targeted keywords. Since this type of ad is image-based, it is great for creating brand awareness.
Shopping campaigns
When a potential buyer uses a term via the google search for a product, they are shown a shopping advert. You can rely on Google to create adverts by analysing the data on your product feed. This type of ad is best used when you want to boost traffic to your e-commerce website and increase sales.
Video campaigns
Your business is promoted using video ads on Youtube and other Google Display Network properties. This form of advertising is best used if you want to introduce your products more effectively in video format.
App campaigns
Does your business have an app available? This is a great way to advertise the app to your audience. Your business advert is displayed on Google search, Google Play, Youtube and Google Discover.
Discovery Campaigns
These adverts are the most effective when a user accesses the Google search bar on their mobile device. These adverts are tailor-made by using selected text and imagery.
WHAT ARE THE COSTS?
By setting your specific budget, you never need to be concerned about overspending. Google will automatically stop your campaign when your budget limit has been reached. The particular costs involved are dependent on each business.
Some small businesses average a Google ads spend of approximately $1000/month, others such as larger PPC Management Agencies can spend closer to $30 000/month.
According to Google, it is difficult to lose money when using a Google Ads campaign because the average return on an advert’s expenditure is under two dollars for every one dollar spent.
CONCLUSION
Overall, Google Ads can help you advance your business goals by driving targeted traffic to your website, increasing your visibility online, and providing measurable results. It can also help increase lead generation, brand awareness, and sales, as well. While Google Ads might not be the best fit for every business, it could very well be the right choice for you. Google has the most popular search engine on earth. Although over three-quarters of small businesses operate their own digital marketing, this does not always result in the desired effect.
Over half of small businesses using Google Ads have shown a marked increase in online client interactions. Investing with a professional is often necessary to advance your business goals in the most influential way.
Need more information? Find out how to get your website noticed today!